Team/Whitney Totten

Whitney Totten

Whitney Totten

Principal

“Great searches start with listening. Understanding the business, the people, and what success really looks like is what leads to the right outcome.”

Whitney Totten

Principal

As a Principal at Roo Partners, Whitney Totten partners with private equity-backed and growth-oriented companies across Healthcare Services, Business Services, and related sectors to identify and recruit senior executive talent. She leads searches across the C-suite and board levels, with a focus on helping organizations build the leadership capacity their next phase of growth requires.

Whitney brings extensive experience in executive search, client service, and talent strategy. Before joining Roo, she was a Consultant at ON Partners, where she led C-suite and senior executive searches for private equity-backed and public companies across SaaS, Business Services, E-commerce, Retail, Manufacturing, and Distribution. Earlier in her career, Whitney worked with The Ashley Group, a OneDigital company, specializing in employer-sponsored group benefits and client advisory services.

Whitney earned a bachelor’s degree in Family and Consumer Science from the University of Maryland, where she was a collegiate volleyball player.

When she’s not working, you can find Whitney with her husband, daughter, and two dogs (Murphy and Nori), usually outside, starting a new project or finding something fun to get into.

INSIGHTS

Tech acumen is no longer optional: AI and digital fluency redefine executive roles

The profile of C-suite leadership in 2025 has dramatically evolved, shaped by the accelerating pace of tech innovation, especially in AI, automation, and data analytics. Private equity firms across healthcare, technology, and business services are now prioritizing leaders with a deeper understanding of these emerging technologies and a robust digital acumen. Operational or financial expertise alone is no longer sufficient; today’s most valuable executives are those who can strategically deploy technology to unlock growth, improve decision-making, and drive sustainable value across portfolio companies.