Team/Simon Velez Angel

Simon Velez Angel

Simon Velez Angel

Associate

“Curiosity drives every search. Understanding a new business and the people behind it is what leads to finding the right fit”

Simon Velez Angel

Associate

As an Associate at Roo Partners, Simon Velez Angel supports search engagements for private equity and growth equity-backed companies, with a focus on market-mapping, candidate identification, and relationship development across South Florida, the Caribbean, and Latin America. He is based in Miami.

Prior to joining Roo, Simon spent over four years at Greentech Renewables Miami, managing accounts across the region and building deep expertise in solar and electrical distribution. His earlier experience includes roles with the Real Madrid Foundation, the Miami HEAT, and Nike Boston.

Simon played collegiate soccer at Suffolk University in Boston, captaining the program his senior season. He has since founded and continues to run an amateur men’s soccer club in Miami, managing its operations, logistics, and community from the ground up. Originally from Colombia, he remains closely connected to Bogotá and brings firsthand fluency in the markets and relationships that define Roo’s Latin American network.

INSIGHTS

A better way to venture: founder-aligned VC with PE-style execution

The last few years exposed a simple truth: capital is no longer a differentiator in venture. Funding has dropped sharply since 2021 and seed activity remains depressed. Founders and LPs now scrutinize how capital is deployed, not just how much is written.

Private equity’s playbook offers the answer. Hands-on operating support, functional expertise, and disciplined governance consistently outperform passive capital. Funds with dedicated value-creation teams deliver stronger IRR and higher TVPI, and top firms have rebuilt themselves around this approach.