Team/Justin Moore

Justin Moore

Justin Moore

Principal

“For me, great search work starts with listening, understanding the mission, and delivering leaders who elevate performance.”

Justin Moore

Principal

As a Principal at Roo Partners, Justin Moore focuses on the Healthcare Services, Digital Health, MedTech, and Life Sciences practice. He is heavily involved in business development, research, attracting prospective candidates, building relationships, and delivering talent for Private Equity and Venture Capital clients externally and within the Roo Capital portfolio. Justin partners closely with clients to understand their leadership needs and identify candidates who can drive growth at both the executive and VP levels.

Most recently, Justin was an Associate at Acertitude, where he worked within the Healthcare and Life Sciences practice, partnering with numerous venture and private equity firms to deliver top C-level and VP talent. Earlier in his career, Justin spent time at Hewlett Packard Enterprise (HPE), where he began in business development before moving into a business and sales development leadership role, and later served as a lead recruiter responsible for hiring students nationwide.

Outside of work, Justin can be found on the golf course, cheering on Oklahoma Sooners football, or spending time on the water with friends and family.

INSIGHTS

The COO search is rarely about operations

When a sponsor decides it’s time to hire a COO, the instinct is to reuse the job description from the last search. That instinct is usually where the search starts to go wrong.

The Chief Operating Officer mandate in a PE-backed company is rarely a straightforward operational question. Yet private equity COO executive search almost always begins there, with a title and a familiar job description rather than a diagnosis. It’s almost always a diagnostic signal. Something in the business, the board relationship, or the investment timeline has surfaced a need. But until that underlying condition is named, the search is organized around the wrong problem.