Executive leadership for people-driven, execution-intensive platforms

 

Roo Partners works with private equity and growth equity firms backing business services companies where execution discipline, local leadership, and operational consistency drive returns. These environments demand leaders who can manage complexity at scale while operating under active sponsor oversight.

 

We place executives who understand how to lead across decentralized, multi-location platforms where labor availability, unit economics, geographic dispersion, and growth expectations must be balanced simultaneously. Our network includes leaders with experience professionalizing operations, building field leadership structures, improving margins, and scaling service delivery without sacrificing quality or culture.

 

Our business services work spans founder transitions, platform build-outs, integration, and scale. We are often engaged when leadership decisions directly impact operational performance, integration success, and the pace of growth. Our role is to bring clarity, judgment, and disciplined execution, and to remain closely involved until the decision holds in practice.

Trusted by leading investors and operators

Business Services Leadership

 

Our business and consumer practice is led by executives who understand customer behavior, brand dynamics, and service-driven industries. They bring market insight, deep relationships, and a collaborative style to support every client engagement.

Doug Smith
Managing Partner
Justin Moore
Principal