Cookies Policy

Introduction

This Cookies Policy explains how Roo Partners uses cookies and similar technologies on www.roopartners.com (the “Website”) and in related services (the “Services”). It applies to visitors in all locations, including the European Economic Area, the United Kingdom, the United States, and California.

By using the Website, you agree that cookies may be placed on your device as described in this Policy, subject to your choices and applicable law. For information about our broader data practices, please see our Privacy Policy.

What Are Cookies

Cookies are small text files that are stored on your device when you visit a website. They allow the site to recognize your device, remember preferences, and improve your experience.

Cookies may be session or persistent, and they may be set by this Website or by third parties. We may also use related technologies such as pixels, tags, and local storage. For simplicity we refer to all of these as cookies in this Policy.

How We Use Cookies

We use cookies to operate the Website, enhance performance, remember your preferences, understand usage patterns, personalize certain content, and support analytics and advertising tools where used. Cookie data is generally aggregated and is not used to directly identify you unless you provide identifying information elsewhere on the site.

 

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for core functions such as page navigation, security, form submissions, and account access. They cannot be turned off through our cookie tools but may be blocked in your browser. Some site features may not work properly if you block them.

Functional Cookies

These cookies allow the Website to remember choices you make and provide enhanced features, such as remembering your preferences or custom settings. Disabling them may affect certain features or customizations.

Analytics and Performance Cookies

These cookies help us understand how visitors use the Website. They collect aggregated information such as which pages are visited, how long visitors stay, and which links are clicked. We may use services such as Google Analytics to analyze this data and improve the user experience.

Advertising and Targeting Cookies

Where used, these cookies help tailor advertising to your interests, limit the number of times you see an ad, and measure campaign performance. In some regions, including California, certain uses of these cookies may be considered a sale or sharing of personal information.

Social Media Cookies

These cookies may allow you to share content, connect accounts, or understand referral traffic from social media platforms. They are set by the social platforms according to their own privacy policies.

 

Legal Basis and Consent

EEA and UK Visitors

Strictly necessary cookies are used based on our legitimate interest in providing a secure and functional Website. All other cookies are used only with your consent. A cookie banner will let you accept all cookies, reject non essential cookies, or set preferences. You may withdraw consent at any time using the tools provided.

United States and Other Regions

In the United States and other regions, we use cookies as permitted by applicable law. California residents receive additional rights and controls, particularly regarding advertising and analytics cookies that may be considered a sale or sharing of personal information.

Third Party Cookies

We may use third party providers for analytics, advertising, and social features. These third parties may collect information about your activities across websites and services. Their practices are governed by their own privacy policies.

 

Your Choices

Website Controls

Where provided, you can use the cookie banner or preference center on the Website to manage non essential cookies.

Browser Settings

Most browsers allow you to block or delete cookies. Blocking certain cookies may affect the functionality of the Website.

Analytics and Advertising Opt Out Tools

You can use industry tools provided by organizations such as the Network Advertising Initiative and the Digital Advertising Alliance to limit interest based advertising from participating companies. These tools do not block all ads but may reduce ads based on your interests.

Do Not Track and Global Privacy Control

Your browser may allow you to send a Do Not Track signal or use a Global Privacy Control. Where legally required we will treat valid Global Privacy Control signals as opt out requests for certain sales or sharing of personal information.

California Privacy Notice for Cookies

California law may classify some use of advertising or analytics cookies as a sale or sharing of personal information. We do not sell personal information in exchange for money, but we may allow third party partners to collect information through cookies for cross context behavioral advertising.

Where required, we will provide a Do Not Sell or Share My Personal Information option and will honor opt out signals submitted through tools such as Global Privacy Control. For more information about your rights as a California resident and how to exercise them, please see the California section of our Privacy Policy.

Data Retention

Session cookies are deleted when your browser closes. Persistent cookies remain on your device until they expire or are manually deleted. We retain cookie data only as long as necessary for the purposes described in this Policy and as required or permitted by law.

Changes to This Cookies Policy

We may update this Cookies Policy from time to time. Your continued use of the Website after changes take effect indicates acceptance of the updated Policy.

Contact Us

If you have questions about this Cookies Policy or our use of cookies, please contact us at info@roopartners.com.